With reference to the top part of a newspaper‚ the term is used in Internet marketing to describe the top part of the page that the user can see without scrolling down.

The top portion of a web page that’s visible without scrolling. Whatever content is above the fold is what your prospects will see when they arrive on your landing page. If it’s not relevant, they mig [..]

Originally a newspaper editorial/advertising term referring to the upper-half of the front page ('above the fold') in terms of its immediate and optimal viewing viewing positio [..]

the section of a Web page that is visible without scrolling.

In the context of banner ad placement, above the fold generally refers to a banner placement on a web page that can be viewed without scrolling either horizontally or vertically. Most online ad networks define suitable above the fold placement as within 500 or 600 pixels of the top of the page.

The portion of a Web page that is visible once the page has loaded, normally it is the very top part of a Web page. Above the fold is a key section of a Web site for advertisements and banner ads. Thi [..]

A search engine result is said to be above the fold when it appears on the first page of search results and doesn't require scrolling to view. Search engine users are less likely to click on results that are "below the fold" (require scrolling). Where the fold appears depends upon the user's window size and screen resoluti [..]

The printed half of a broadsheet newspaper that appears higher on the page than the horizontal fold. Articles placed near the top have greater prominence because most languages are read from top to bo [..]

Above The Fold - Any area of a web page that is viewable without the viewer having to use the vertical scroll bar. Ad space in this area is usually more expensive since it is more likely to be viewed [..]

The top part of an email message that is visible to the recipient without the need for scrolling. The term originally comes from print and refers to the top half of a folded newspaper.

Historically used to describe the content printed above the centerfold of a newspaper. Online, it refers to all content that is viewable without having to scroll down.

In web advertising, an ad placed on a web page in such a way that you do not need to scroll horizontally or vertically to view it.

A term traditionally used to describe the top portion of a newspaper. In email or web marketing it means the area of content viewable prior to scrolling. Some people also define above the fold as an a [..]

Above the fold is a graphic design concept that refers to the location of an important news story or a visually appealing photograph on the upper half of the front page of a newspaper.

Content positioned on the top most portion of a web page, so it is visible without having to scroll down.

Once a web page has loaded, the part that is visible is said to be ‘above the fold’.

Once a web page has loaded, the part that is visible is said to be ‘above the fold’.

The area of the webpage that can be viewed without the user scrolling down.

the Google advertising program where Internet publishers can sign up to be paid for agreeing to display advertising sold by Google on their website. Publishers who sign up can dedicate and specify spe [..]

In web design, ‘above the fold’ typically refers to the section of the webpage that’s visible in the browser window without scrolling. As it’s the first thing a user sees, it should include any information that you want to be easy to find- think your business phone number, introductory content about your business, and a clear CTA (Call to Action). [..]

refers to the top section of a web page which visitors can immediately see without scrolling.

The part of an email message or Web page that is visible without scrolling. Material in this area is considered more valuable because the reader sees it first. Refers to a printing term for the top half of a newspaper above the fold. Unlike a newspaper, email and Web page fold locations aren’t predictable. Your fold may be affected by the users’ pr [..]

The viewable area of the window. Approximately 50% of viewers scroll below. Anything you have to scroll down to see is ‘below the fold’

 Typically the upper half of a website, or any part a user can view without having to scroll down. Automatically viewable.

Above the fold is the portion of a web page visible on the screen without scrolling.

The part of the email that is immediately visible on the screen when it's first opened. Anything that cannot be seen until the recipient scrolls down is considered below the fold. Because the siz [..]

Above the fold is the upper half of the front page of a newspaper or tabloid where an important news story or photograph is often located. Papers are often displayed to customers folded so that only t [..]

A term borrowed from print newspapers that references the top portion of a Web page that is visible without scrolling. Web designers typically recommend that important information should be included above the fold.

A broadsheet paper folded in half for display. The top half of the page, above the fold, is held to be the most important real estate in the paper. A reporter’s ambition is to get an article on the front page; a reporter’s supreme ambition is to get that article above the fold. (courtesy of John E McIntyre)